As the key to creating wealth, attracting capital and the best team. This course glues other courses and all the things needed to generate the equity value in your business sooner and make it much greater. Even 10X what it might be without this advantage designed into your business model from day #1. 

This is far more sophisticated and useful that the 4-Types of businesses in Michael Porter's quadrant model. It is one that can be applied to any busines to layer in more SCA and value in the business evolving and improving it over time, but ideally designing this in on Day #1. 

I have had clients that discover this after years of building a business and realize they wasted years building the wrong business. The risk of entrepreneurship deserves the reward of wealth and SCA is the way to get it. 

These eight common human behaviors and understanding them can literally save companies from bankruptcy. We will look at four billion-dollar companies that disappeared because they did not properly understand these principles. Everyone is subject to these mistakes every day and understanding them well is an advantage over all your competition.

The history and evolution of the Apple logo and its early days in the 1970's. My first job as a Software Engineer was programming Appl IIe computers for a division of Grumman Aerospace called ISI Systems.  I even edited a book on the Apple IIe for Addison-Wesley when I was age 22 because a was a top expert by then having already programmed computers for about 6 years. As a result, I followed Apple closely for 4+ decades.

Apples first big hit that lasted 16 years and many flops after that before getting it right a second time. 

The Super Bowl Apple 1984 commercial that only aired once.

The 5-Step Process to design a branding strategy. A complete roadmap, checklist, and forms to facilitate your brand design meeting with your team. Defining Core values. Forming the branding team. Emotion versus logic. The Marketing pyramid model. Core messages, pillars, AIDA and more.

You must have a USP (differentiation) to effectively use a brand strategy. Even commodities that brand create a USP. I.e. Yellow, "healthier" chicken, Water "from Fuji" (yea right).

This is where in see 90% of companies failing when they present to investors. They lack the forethought and planning to articulate a long-term strategy to enter and expand their market. With the dove-tailed financing plan to accomplish this too.

Two of the most important strategic choices are your GTM and your long-term market entry and positioning. Most lack understanding of the difference. The first is essentially your MVP product and its positioning.  The second is usually a multi-step process that takes two to four years to unfold. It is a Trojan Horse in most cases because you are entering a small market as a startup and expanding it exponentially in years 3 to 5. You do not want to attract the attention of the 800-pound gorillas in your market space and you want cooperation from distribution channels. 

It is rare that a company will be a one product company with a single niche market. You have already learned that even large companies do not go after large, vertical markets early, if ever. Segmentation and niching is needed due to the huge cost of marketing and noise of competition.

All the tools you need to understand and plan a market entry strategy that will attract capital, top people and allow scaling.

Every company must cultivate a culture of innovation. Not all can disrupt and industry though.

Understanding these two is key to success. Peter Drucker, The Father of Management Says marketing and Innovation are the only two jobs of a company. However, many emphasize and reward other focus and ignore these.

Every company must aspire to innovate constantly in this rapidly changing world where new technology or a new business model can obsolete your business in no time flat.

Business model design must proceed as soon as possible but only after sufficient MR and CI are completed. See Entrepreneurs Journey. All these things are iterative as more is learned, and the team is built out further.  The better this is done the less likely a pivot will be needed and the better the business can be tuned for minimum capital need, minimum risk and rapid market penetration.

This course reviews the many factor that make business model good. We know differentiation and a niche/target market are the most important things but there are many other factors that can be creatively tuned to maximize any business opportunity.

We will review some concepts of strategic planning from the AirTight Management Strategic Planning Kit, which is the graduate course in this area that goes beyond the scope of this Boot Camp. 

A discussion of Personality types that are useful, Partners, Employee Development and a Checklist for Hiring. Recruiting and keeping the best people is half the battle. You will learn about the three major personality tests that add real value, reduce risk and help create a high-performance culture. Each is useful for a different time and purpose and all used together help create a complete system to recruit, hiring, and retain the best people. Who are also the best fit to your company, brand and culture.

So few companies reach $1 million and $10 million it is scary. Yet the problems that stop them are always the same ones. This course reviews top issues and how to avoid them once you start growing.

Beating these odds will take great intellect, study, mentors, staff and effort. This course is designed to help you understand a few of the thousands (yes, literally) of challenges you will face over five or more years of building a company.

Few Entrepreneurs and CEOs can create a startup and also grow it to significant size because the skills needed are different. In fact you will see the 20 skills you need in the organization at any one time, and the 100 you will need to go from startup to large, mature company. Entrepreneurs must learn to "Shift Gears" or hire a “Professional CEO” or investors will generally force them out or aside. Here is a plan to prepare years in advance – and that is what it will take!

Course #1 - Secrets of Raising Capital from Angel Investors - $25K to $2M – That No One Will Tell You

You will learn how to prepare your company for angel financing in virtually every area. What they need to see. And How not to waste time before you are really ready.

Covered will be: A) Idea/Product B) Your team, C) Market research and market entry strategy, D) Investor slide presentation and much more. Review of financing sources and the best circumstances to approach each today What kind of financing terms you can expect plus a discussion on valuation and pricing your stock Sample slide templates you should use in your PowerPoint presentation

Course #2 - Raising Capital Venture Capital Institutional Investors, Family Offices & PE Firms $1M to $100M or more.

Course #3 - The entire process, financial strategy and how it ties into your business plan, model and vision so all investors want to follow you or invest in you now.

Learn startup bootstrapping secrets from a serial entrepreneur and CEO since 1989 who has bootstrapped eight startups, grown two companies to over $100 million and raised over $40 million in investor financing. You will learn a complete bootstrapping roadmap that will take you from raw idea to a profitable company on minimum cash.

This course will outline the most powerful bootstrapping strategies to maximize your capital efficiency and your ownership. Most Founders own less than 10% of their company by IPO or sale. You can own 30% to 50% if your bootstrap well. That means literally millions more in your pocket.

This course addresses the catch-22's of getting started, building a management team without capital, maximizing value creation with little cash and much more.

Mr. Norton has raised over $40 million in capital from angel investors, professional venture capitalists, corporate partners, royalty deals, acquisitions, public offerings and more. Getting profitable without outside capital can be a road to real wealth. Many Fortune 500 companies bootstrapped including: Microsoft, Dell, HP, Apple and dozens more. As a matter of fact, a large number of Fortune 2000 companies started with less than $25,000 in funding.

Everything you need to map out your plan and many ways to save money and get to cash flow breakeven earlier.