How do I effectively connect to VC or angel investors?

financing Mar 13, 2022

Cold email is basically useless, LinkedIn is better. What are some better ways?

There are many good techniques, but it depends on your situation and status. Most try to do this far too early, before building real value (that skyrockets potential valuation).

Here are a few techniques:

  1. Networking at events
  2. Researching CEOs that have been funded for referrals
  3. “Warm emails” which have an into embedded saying “Joe CEO said you may be appropriate to talks to about our company which is: XXX” - short status report showing product, market and size., etc. A 1-minute video link can help here, but needs to be obvious not phishing by being hosted at a well-known site like YouTube or Vimeo (private link).
  4. Leverage AngelList and other sites where angels gather
  5. Connect with angel syndicates. Some are paid and some are free.
  6. Leverage your friends, family and advisers for contact. Some angels are first time investors who know and trust you. Ideally “Accredited investors” but can be unaccredited with a convertible note.

Join Live Webinar on 15th March 2022

Bob Norton is a long-time Serial Entrepreneur and CEO with four exits that returned over $1 billion to investors. He has trained, coached and advised over 1,000 CEOs since 2002. And is Founder of The CEO Boot Camp™ and Entrepreneurship University™. Mr. Norton works with companies to triple their chances of success in launching new companies and products. And helps established companies scale faster using the six AirTight Management™ systems. And helps companies successfully raise capital.

Call (619) SCALE06 or email [email protected] for a complementary strategic consultation.


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