How To Get 11X Average Productivity In Product Development

Here are Some Simple Ideas That Can Greatly Improve Productivity and at the Same Time Help Ensure Success of Every New Product or Release

Product management is more art than science and because I have run many product development groups simultaneously, with a very high launch success rate, I have been asked many times what are the key elements for success. This is not easy to answer, as there are hundreds of small things that make success, not just a few large ones. Although most examples are about software, the ideas apply to almost all product development efforts.

Due to my previous technical background as an engineer, software architect, and CTO, prior to becoming CEO, I have always been deeply involved in product development, no matter what title I held. As CEO, VP, or just software engineer, product development is often where the rubber hits the road and ultimately a company is made or broken by the amount of value the product delivers to its customers. In one position at a...

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