The lack of a good business design process is the number one reason why most businesses fail today.  Almost everything else, like poor market, running out of capital, unexpected risks and poor sales, is just a symptom of this root problem.

• Why Business Design Must ALWAYS Be The #1 Priority of Any New Venture?
   

Designing a business is more art than science because it is something that takes lots and lots of real-world experience.  Personally, I do not think you can learn it at any university, or by any amount of study, until after you have spent many years working in management to understand people and business well.  It would be like someone reading for ten years about painting, without ever picking up a brush, and then when they finally pick up a paintbrush to paint their first person or landscape; and expect to paint a masterpiece.  Pretty unlikely, huh?  We may be able to teach strategy in school, but even that is just a...

Strategic Planning - Not Just For Fortune 2000 Companies

Generally, if you have more than about a dozen people in your company, you need to have an annual strategic planning process.  With a small management team of three or four people, it is not very difficult, and will likely go quickly because you discuss these things daily.  The trick is to look at the longer-term (at least a year out, preferably three years) in the context of a 3 to 5 year vision for the company.  As the company gets bigger, the time invested will get bigger too, but either way, it will pay big dividends and needs to be done. 

I recently attended a leadership seminar doing research to add a Leadership segment to our CEO & Entrepreneurship Boot Camp. This instructor said that at a recent corporate training with about thirty people from the same company, including the CEO. The instructor simply asked who understood the goals of the corporation for the coming year.  Only...

Using Competitive Landscape Maps as a Positioning Tool

Developing a Competitive Landscape Map ("CLM") is a very important early step in developing your market entry strategy and getting other people to understand it. There may be several of these maps (see samples below) charting different market variables that are significant to customers in that market. There should almost always be one that uses quality and price as the X and Y-axis. Additional maps will look at other key dimensions, significant in that space to customers, or dimensions may be major product differences. Sufficient competitive intelligence should be done on each potential competitor to understand its size/resources, current market position, sales strategy, target markets, and other factors specific to the industry. On initial market entry, it is always best to position yourself where no one else already is on this map. When you do this you are not selling head-to-head on day one while you are weakest. This would...