Yes, assuming you have not successfully closed a similar round of financing before, this is a good idea that will generate a large return on the investment. It is likely the difference between success and failure, or at least getting a deal done in six months instead of two years of very expensive “learning”. The financing process is complex, and most will learn the hard way over many months or even several years of mistakes. The lost opportunity cost can be millions. This is super dumb when compared to spending a few grand on a quality consultant with experience in this area. Not a “finder” though. They are mostly scammers.
Most will absolutely need help with the following tasks, ideally from an experienced CEO that has done this exact task before:
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This is not about being “smart”, it is about having actual experience. These things are more “Art” than “skill”, requiring many years’ experience to do well. And without these skills on your team, you will likely add six months, or potentially even years, to your fundraising process. Or never raise money at all, wasting all your time, effort and spending.
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Bob Norton is a long-time Serial Entrepreneur and CEO with four exits that returned over $1 billion to investors. He has trained, coached and advised over 1,000 CEOs since 2002. And is Founder of The CEO Boot Camp™ and Entrepreneurship University™. Mr. Norton works with companies to triple their chances of success in launching new companies and products. And helps established companies scale faster using the six AirTight Management™ systems. And helps companies successfully raise capital.
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